We support Marketing and Sales with our tailored Marketing Analytics service in the areas of RFM analysis and Churn Prediction. At Auriscon we draw on multiple model building techniques to ensure our customers have access to a tailored support. We have capacity to deliver solutions in conjunction with guiding and ensure our customers take comfort in analytical approaches.
Browse through the outline of supported n Marketing Analytics activities as summarized below. Don't hesitate to contact us for inquiries on support towards a succesful project outcome.
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Our Approach
- We confidentially deal with analytical approaches for RFM scoring and Churn prediction.
- We engage with business experts
- Our solutins are tailored to clients' needs.
- We advise on potential for levering performance of used analytical approaches.
We involve our clients throughout the analysis and develpment stages beginning from an initial proposal for a suitable analytical model towards interpretation of metrics and prediction for use in marketing.
During analysis of data and model building, we progress based on agreed terms and targeted outcomes. Team member of Auriscon Limited have the right expertise. We can support on-site or by working remotely based on flexible allocations.
In Model development projects we ensure objectives are realized in time. We help clients to successfully manoeuvre a challenging regulatory and market environment. Our specialism in Credit Risk ensures that analytical models align to industry practice. We advised on and implement solutions to boost model performance in relation to credit risk and profitabiliy aspects.Finally, with our support in the reviewing of model risk and compliance of models a suitable add-on insight is generated.
Our Services
RFM Scoring
Model development and validation of multiple model types. tbc...
Churn Prediction
Building and preserving customer relationships, for example by using retention campaigns, should be supported by insightful analytics, tools and data. At Auriscon, we support in deliver exactly this with our assistance.
CLV Analysis
Model concepts and developments covering tbc...
Illustration of our supporting activities
At Auriscon we can support on-site or by working remotely based on flexible allocations. We collaborate effectively with functional teams and stakeholders to assist in attaining the project goal. A few examples of how Auriscon can support your model development or validation projects are shown below for illustration.
OBJECTIVE
HOW
Boosting Credit Model Performance
Boosting performance of Probability of Default (PD) and Loss Given Default (LGD) Models.
- Increasing disciminatory power of PD and LGD credit models.
- Enhancing accuracy of prediction of PD models.
- Identifying profitability aspects hidden in Credit models.
tbc
Mitigating Model Risk
Identifying and quantifiying model risk related to root causes in model design, data, validation gaps, etc.
Elaborating on process ineffeciencies to match risk mitigation solutions to root causes.
Communicating review outcome and writing report on model risk review for internal use.
Detecting
- Model design limitations to alert on unsuitable model outputs.
- Data limitations to prevent calibration bias and inadequate model inputs.
- Shortcomings in validations by identifying overlooked themes and details.
- Gaps in compliance to regulatory requirements and expectations in Credit Risk (SS 11/13), Capital (SS 3/18) and Stress Testing methodologies and model uses.
Targeted Outcome
- Increasing disciminatory power of PD and LGD credit models.
- Enhancing accuracy of prediction of PD models.
- Identifying profitability aspects hidden in Credit models.
Including Macro linkages in Financial Stress Testing and Scenario Planning
Vector Autoregression (VAR) Models for quantification of macro linkages in Stress Testing and Scenario Planning.
Marketing Analytics
Building and preserving customer relationships, for example by using retention campaigns, should be supported by insightful analytics, tools and data. At Auriscon, we support in deliver exactly this with our assistance.
Approach
- Customer retention modelling.
- Segmentation of customer groups.
- Identifying profitable customers.
